Monthly Archive: March 2017

NIKE AIR MANUFACTURING INNOVATION FACILITY

Back in 1977, NASA engineer Frank Rudy pitched the idea of placing airbags inside shoes to co-founder of Nike Phil Knight. The sportswear giant hasn’t looked back since. The Nike Air transformed the industry and established Nike as a leading…
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NIKE AIR VAPORMAX FLYKNIT “PLATINUM”

LAUNCHING 26TH MARCH Let the lightest Air ever propel you forward. The Air Max evolution reaches its pinnacle in the Nike Air VaporMax, a silhouette in which future-facing technology meets decades of innovation and iconic design. For 2017, Nike has…
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NIKE AIR MAX 97 MID X RICCARDO TISCI

LAUNCHING 23RD MARCH Fashion legend Riccardo Tisci channels his unmistakable aesthetic through the legendary ‘90s icon that shaped Italian footwear culture. The updated Nike Air Max 97 gets an elevated mid-cut that draws simultaneously from Tisci’s Italian couture influences and…
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ADIDAS ORIGINALS X UNITED ARROWS & SONS COLLECTION

LAUNCHING 25TH MARCH In a new collaborative partnership, adidas Originals has joined up with renowned Japanese fashion brand and retailer United Arrows & Sons on an exclusive collection of footwear and apparel. Known across Japan for their relaxed sartorial take…
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ADIDAS CONSORTIUM X TITOLO NMD XR1 TRAIL

LAUNCHING 25TH MARCH adidas Consortium and Swiss footwear powerhouse Titolo collaborate on a fresh, icy NMD. With stores in Zurich, Bern and Basel, Titolo has looked to the region’s dramatic outdoors to create a sneaker inspired by alpine snow zones…
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NIKE AIR MAX 1 PREMIUM RETRO X ATMOS

LAUNCHING 18TH MARCH Back by popular demand, a Nike legend – the atmos x Air Max 1 – makes its long-awaited return. The undisputed winner of the Air Max Day 2016 Vote Back campaign, the model stays true to the…
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NIKE WOMENS AIR MAX 1 ULTRA 2.0 LE

LAUNCHING 16TH MARCH The new special edition of the Nike Air Max 1 Ultra 2.0 is the most innovative Air Max 1 to date. Celebrating the icon’s 30th birthday in a clean white and red colourway. The sneaker is constructed…
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NIKE AIR MAX 1 ‘MASTER’

LAUNCHING 11TH MARCH Paying homage to 10 of their most iconic designs, Nike celebrates their annual Air Max Day with the release of the ‘Master’. Just in time for the 30th anniversary of the Air Max 1, there was no…
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ADIDAS CONSORTIUM SNEAKER EXCHANGE KITH X NAKED

LAUNCHING 11TH MARCH New York City’s KITH has rocketed to global prominence in recent years, propelling director Ronnie Fieg to streetwear superstardom. NAKED, the Copenhagen-based store, is one of Europe’s premier destination for women’s sneakers and contemporary sportswear. Perhaps more…
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