11 . 05 . 19
Alife, is a long-term member of the adidas Consortium family. Co- Founded in 1999 by Rob Cristofaro, Alife has been forging its own path through New York street culture for two decades while all around them the city has been changing, staying true to the passions that first brought them to the game.
The adidas Consortium Nizza Hi RF x Alife launches on the 11th of May at limitEDitions WMNS .
An ever-constant passion of cultivating a global streetwear culture, provided the springboard for Alife’s fresh take on the adidas Nizza Hi for SS19. Originally released in 1975, the vulcanized canvas shoe is a lasting icon from a time when sporting footwear – and indeed often the sports themselves – were approached in more stripped back, ‘let’s get to it’ fashion. Today, the Nizza Hi is lauded for its minimalist, versatile aesthetic and Alife bring their own character to the shoe while maintaining the qualities that have made the shoe endure for so many years.
While the brand’s oversized logo is applied as a pad print on the outside of each foot (as opposed to in the traditional heel position), all other elements of the shoe – from the canvas uppers and rubber midsole to the heel tab and the laces – all rendered in monochrome, brilliant white. Minimal detailing such as the dates of Alife’s inception and current year on each of the toe-caps,comes adorned with a small “1999” on the left foot and “2019” on the right, calling to both the year of the brand’s origination and the pair itself, respectively. Branded laces and the no-frills Alife logo make for an understated, easy to wear rendition of this style.
adidas Consortium Nizza Hi RF x Alife