LAUNCHING 1ST JUNE
BETRUE started in 2012 with a grassroots effort led by passionate Nike employees. To connect with the LGBTQ community in a personalized way, they made a few styles with NIKEiD in celebration of Pride month. United by a common mission to innovate for all athletes* and provide equal access to sport, these employees developed a plan to bring BETRUE to more people. The 2017 BETRUE Running footwear and apparel collection pairs the rainbow with other prominent symbols of pride, including the color pink and the triangle, with Nike innovations and the encouraging message, RUN FIERCE, printed onto the shoes’ sock-liners.
In the U.S., since 2012, Nike has provided approximately $2.5 million in financial and in-kind support to LGBTQ causes. 2017 BETRUE Collection
Using vacuum-printed sublimation to achieve maximum brightness and a smooth, HD gradient, Nike designers achieved the first-ever eight-color, rainbow Swoosh design on the lateral side of the black and white Flyknit Racer. The rainbow gradient references the original eight-color Pride flag. The medial-side Swoosh design is pink, referencing the colour’s widespread use in the LGBTQ community.
Nike Flyknit Racer “Be True”